{"id":6129,"date":"2021-12-27T11:24:59","date_gmt":"2021-12-27T11:24:59","guid":{"rendered":"https:\/\/demos.pagifly.com\/cargo-chief\/?p=6129"},"modified":"2023-08-21T12:07:37","modified_gmt":"2023-08-21T12:07:37","slug":"the-often-overlooked-importance-of-freight-broker-training","status":"publish","type":"post","link":"https:\/\/demos.pagifly.com\/cargo-chief\/business\/the-often-overlooked-importance-of-freight-broker-training\/","title":{"rendered":"The (Often Overlooked) Importance of Freight Broker Training"},"content":{"rendered":"\n<p>Training is one of the most important components to setting new brokerage employees up for success.&nbsp; The transportation industry is extremely nuanced and freight brokers play a very specific role; new entrants need training in everything from basic industry knowledge to day-to-day operations to industry-specific jargon\u2026unfortunately, this training is often overlooked.&nbsp; While a crash course on load boards may be enough to book a truck here and there, brokerages really need comprehensive training programs to help their employees grow into their roles.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">More Profitable Employees, More Quickly<\/h3>\n\n\n\n<p>The first area where training shows its value is employee ramp time.&nbsp; While an abbreviated training process might be a quick way to get bodies on the brokerage floor, they won\u2019t be very productive or profitable bodies.&nbsp; Think of the untrained carrier rep trying to book a truck &#8211; haphazardly calling off of load boards, overpaying for questionable carriers, and taking trucks that will never make it to the shipper by the set appointment time.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Alternatively, employees who have gone through a well-thought-out training program will have a stronger foundation of industry-specific knowledge, which they will be able to apply to become more profitable, more quickly.&nbsp; With better training, that same carrier rep will have a more strategic approach to sourcing capacity, better-negotiating skills, and improved carrier vetting abilities to ensure trucks arrive at shippers on time.&nbsp; On its face, the result is a single employee ramping up more quickly, but improved training also leads to fewer problems and more profit across the entire company.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A Foundation for Long-Term Success<\/h3>\n\n\n\n<p>Next, training instills behaviors that lead to increased long-term productivity.&nbsp; A brokerage floor is a hotbed for bad habits that lead to short-term wins but are a long-term detriment to both the individual employee and the company as a whole.&nbsp; For example, look at how frequently brokers turn to load boards, rather than taking the time to source carriers correctly.&nbsp; It\u2019s a common practice, but brokers that rely exclusively on the \u201cpost and pray\u201d method of sourcing capacity soon find out that they haven\u2019t built a reliable carrier network.<\/p>\n\n\n\n<p>In contrast, a more thorough approach to training helps mitigate this risk and sets your employees up for long-term success.&nbsp; Brokers who have actually been trained on how to source carriers and the reasoning behind those procedures are much more likely to adhere to best practices.&nbsp; They learn about their carrier\u2019s lanes, build better relationships, increase their carrier usage statistics, and ultimately become more successful brokers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Consistencies That Help You Scale<\/h3>\n\n\n\n<p>Finally, a strong initial training program helps create consistent behaviors that are more easily supervised and much easier to scale.&nbsp; No matter your business &#8211; manufacturing, retail, service provider, etc. &#8211; standardization is a key component to growth.&nbsp; Without operational consistencies, companies become inefficient and plateau at a certain level.<\/p>\n\n\n\n<p>As an example, brokerage employees&nbsp;<em>should&nbsp;<\/em>be trained on standard procedures for picking up at new locations.&nbsp; For instance, regardless of the information provided by a customer, the broker will call the location to confirm their address, shipping hours, contact information, reference numbers, etc., and then update that information in their TMS.&nbsp; This process ensures that every person touching that load has all of the information they need to do their jobs correctly.&nbsp; Without it, you risk having trucks go to the wrong address, show up outside shipping windows, pick up the wrong load, and a plethora of other problems that could have been avoided.&nbsp; Your training process is what lays the groundwork for proper operating procedures that help your company scale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Training: The Best Investment You Might Not Be Making<\/h3>\n\n\n\n<p>Although training employees can be a time-consuming process, the time spent training and developing employees is never time wasted.&nbsp; The initial training received by employees lays the initial framework for how the employee is going to perform throughout their tenure at your company.&nbsp; Do it right and set your employees (and your company as a whole) up for success.&nbsp; Do it wrong and end up with an office full of bad habits and inconsistencies that inhibit your ability to scale.<\/p>\n\n\n\n<p>To learn more about ways to set your brokerage up for success,&nbsp;<a href=\"https:\/\/fs.hubspotusercontent00.net\/hubfs\/8340302\/A%20Guide%20to%20Developing%20Successful%20Brokers%20(11).png\" rel=\"noreferrer noopener\" target=\"_blank\">download our latest guide.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/landingpages.cargochief.com\/developing-successful-brokers\" target=\"_blank\" rel=\"noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"450\" height=\"236\" src=\"https:\/\/demos.pagifly.com\/cargo-chief\/wp-content\/uploads\/2023\/08\/image-1.jpeg\" alt=\"big-CC_SuccessfulBrokers_Social-1\" class=\"wp-image-6131\" srcset=\"https:\/\/demos.pagifly.com\/cargo-chief\/wp-content\/uploads\/2023\/08\/image-1.jpeg 450w, https:\/\/demos.pagifly.com\/cargo-chief\/wp-content\/uploads\/2023\/08\/image-1-300x157.jpeg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Training is one of the most important components to setting new brokerage employees up for success.&nbsp; The transportation industry is extremely nuanced and freight brokers play a very specific role; new entrants need training in everything from basic industry knowledge to day-to-day operations to industry-specific jargon\u2026unfortunately, this training is often [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-6129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The (Often Overlooked) Importance of Freight Broker Training - Cargo Chief Demo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/demos.pagifly.com\/cargo-chief\/business\/the-often-overlooked-importance-of-freight-broker-training\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 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